A quote is not just paperwork. It is your first demonstration of professionalism. And it often determines whether you get the job or not.
A study by Barcelona's installers' association found that professionals who provide detailed, well-presented quotes win 35% more jobs than those who send the price via WhatsApp. Not because they charge less — because they inspire greater trust.
Anatomy of a good quote
- Your company details. Logo, name, tax ID, address, telephone, email. It may seem basic, but it shows that you run a genuine business, rather than being just a "handyman".
- Customer details. Name, job address, telephone. This shows that you have tailored the document to the customer.
- Description of the work. Explain clearly what you are going to do. Do not use technical jargon that the customer will not understand. "Replacement of the main electrical distribution board and installation of 4 new circuits with RCD protection" is better than "replace board + circuits".
- Cost breakdown. List labour, materials and travel separately. The customer wants to understand why it costs what it does.
- VAT itemised. Always. Price excluding VAT + VAT = Total.
- Completion time. "Estimated duration: 1 working day." The customer needs to plan.
- Quote validity. "This quote is valid for 30 days." This protects your price against increases in material costs.
- Payment terms. "50% on acceptance, 50% on completion" or "Payment on completion of the work." Whatever the terms are, put them in writing.
- Guarantee. "2-year guarantee on the installation." This inspires trust and is a legal requirement in many cases.
Tips for winning more quotes
- Send it quickly. The first person to submit a quote has an advantage. If you can send it on the same day as the visit, do so.
- Call 2–3 days later. "Hello, I just wanted to check whether you've had a chance to review the quote. Do you have any questions?" This is not putting pressure on the customer — it is professional follow-up.
- Offer options. If possible, present two alternatives: a standard option and a premium one. "Option A: repair. Option B: complete replacement with a 5-year guarantee." This anchors the customer's perception of the price and gives them a sense of control.
- Explain the value, not just the price. "We use halogen-free cable because it does not emit toxic gases in the event of a fire" is a phrase that justifies a higher price without sounding like a sales pitch.
- Include photos of similar jobs. If you have done something similar, attach 2–3 photos. The customer can picture the result and will have greater confidence in you.
A rejected quote still has value
If they do not choose you, ask why. Politely: "If you don't mind, may I ask why you chose another option? It helps me improve." The information you get is worth its weight in gold.